What we do in principle is very simple, Fish + Salt + Oak Smoke. Three elements but there is so much more that meets the eye that we passionately care about and love to produce the best, here's what it involves:
We select only the very best sustainably sourced high welfare RSPCA Scottish Salmon that comes from incredibly passionate producers who've been awarded PGI Status for their quality. The fish are lean and reared in the cold fresh coastal waters off the West Coast Scotland with strong tidal flow that encourages them to keep swimming in the current - not only resulting in firmer flesh, but keeping them fit and healthy.
All our haddock and herring are caught in UK waters. These fish are wild so the come in all shapes and sizes. If the weather prevents the fishermen from sailing out to sea to catch them, then we can't produce.
We carefully hand fillet each fish. One by one. The art and skill of filleting is simply magical to witness. No machines used with maximum yield from each stroke.
Dry Salt Cure
Salt has been used since ancient times as a primary ingredient in preserving all types of food. As well as delivering exceptional purity, using only dry salt helps us enhance the beautiful natural flavours of our fish. We hand cure spreading the salt over each fish. We do not add any sugar or nitrates. No fishy business here folks. Any sweetness is due to the exceptional sashimi grade salmon, their freshness & quality of our fish.
Smouldering Oak Smoke
Producing a light and delicate smoke, we use oak sawdust as it never overpowers our fish natural flavours. It's a beautiful marriage oak and fish. We only use wood from traceable sustainable sources. At Secret Smokehouse, we only 'cold smoke' our fish. We're not reinventing the wheel, we're just doing one thing well creating what is the very best, just ask our Michelin Star chefs and incredible loyal repeat customers.
We use our hands and a pair of tweezers to pluck out the individual pin-bones that run along each fillet. 32 in total per fillet. Done with extreme care as to not damage the delicate flesh.
Every single slice we do by hand using a very sharp knife. We never use any mechanical machine or do we play on the words 'hand carved' using circular knives or other means. It's one man and his knife.
Packed on Site
Each slice is then carefully handled and placed one by one on a gold board that we pack and label. We put a short shelf life on our products so you eat it at their best. We're only interested in producing the finest we can and we're only as good as our last smoke.
Delivered by Zero Emission All-electric Van
We care about our footprint and are striving to do what we can for future generations. We deliver all our smoked fish to London only restaurants using our Nissan ENV-200 zero emission all-electric van.
For those who order on-line for home delivery we pack using WoolCool packaging, it's made of sheeps wool and fully compostable & recyclable. It's also been rigorously tested to meet industry standards to maintain temperature so your order arrives in perfect condition.
Behind the scenes we're also working with our partners to come up with a solution for our vac-packs. Food safety is paramount so until there is a material produced that can vac we will keep pushing.
We don't cut corners. We don't produce average. If you compare us with a supermarket smoked fish we appear to be expensive on the face of it all BUT we go to sleep at night knowing we are honest and we produce the best and we love what we do. Before you judge us on price consider our process, quality, ethos then buy and just taste what we make, appreciate the complexity and the elements we do to produce the best, it will change your perception for sure on how smoked fish should taste OR just ask any of our customers.
Added to that, you're not putting money into a huge cooperate or a CEO's pocket, you're supporting a business that employees five people and their families who love what they do.